KONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.

KONG founder, Joe Markham loved his dog Fritz, but wasn’t a fan of his destructive chewing habits. Fritz had an affinity for rocks, sticks, and other harmful items.

Joe tried a variety of techniques to solve his problem, but it wasn’t until Joe threw out a suspension part from a Volkswagen Bus he was fixing that Fritz found something more appealing than rocks. Whether it was the erratic bounce or the durable rubber, Fritz was fanatical about this snowman shaped rubber and the KONG Classic dog toy was born.

KONG Classic dog toy was created to meet the instinctual needs of dogs to chew and play.